Tracking Pixels & Retargeting
How does Facebook know that you doubted to buy something on another website? They use tracking pixels! A small image that is added to other websites & track your activity and interests. Let's Simply Explain how they work.
Tracking pixels are small 1x1 images that are practically invisible, and yet, they can transfer your personal data to advertisement networks like the ones from Facebook, Google and Amazon.
Links
- Brave browser: https://brave.com/sav458 (Affiliate link)
- Firefox: https://www.mozilla.org/en-US/firefox/new/
- Ghostery: https://www.ghostery.com/
- Privacy Badger: https://www.eff.org/privacybadger
Sources
This video wouldn't be possible without the work of others. Here are the sources I've used during my research & script writing:
Camp, D. (2019, June). Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise. Mozilla. https://blog.mozilla.org/blog/2019/06/04/firefox-now-available-with-enhanced-tracking-protection-by-default/
Conversion rate of online shoppers worldwide as of 2nd quarter 2019. (2019, November). Statista. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Email Tracking. (n.d.). Yesware. https://www.yesware.com/feature/email-tracking/
Evans, J. (2019, December). How tracking pixels work. https://jvns.ca/blog/how-tracking-pixels-work/
Hecht, D. (2014, November). A Beginner’s Guide to Retargeting Ads. https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide
Making It Personal. (2018). Accenture Interactive. https://www.accenture.com/_acnmedia/PDF-83/Accenture-Making-Personal.pdf
Online Buyers Notice Retargeted Ads. (2013, August). eMarketer. https://www.emarketer.com/Article/Online-Buyers-Notice-Retargeted-Ads/1010122
Tracking Pixel. (n.d.). https://en.ryte.com/wiki/Tracking_Pixel
Wilander, J. (2019, December). Preventing Tracking Prevention Tracking. https://webkit.org/blog/9661/preventing-tracking-prevention-tracking/