Tracking Pixels & Retargeting

How does Facebook know that you doubted to buy something on another website? They use tracking pixels! A small image that is added to other websites & track your activity and interests. Let’s Simply Explain how they work.

Tracking pixels are small 1x1 images that are practically invisible, and yet, they can transfer your personal data to advertisement networks like the ones from Facebook, Google and Amazon.



This video wouldn’t be possible without the work of others. Here are the sources I’ve used during my research & script writing:

Tracking Pixel. Retrieved from

Evans, J. (2019). How tracking pixels work. Retrieved from

Hecht, D. (2014). A Beginner's Guide to Retargeting Ads. Retrieved from

Conversion rate of online shoppers worldwide as of 2nd quarter 2019. (2019). Statista. Retrieved from

Making It Personal. (2018). Accenture Interactive. Retrieved from

Email Tracking. Yesware. Retrieved from

Wilander, J. (2019). Preventing Tracking Prevention Tracking. Retrieved from

Camp, D. (2019). Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise. Mozilla. Retrieved from

Online Buyers Notice Retargeted Ads. (2013). eMarketer. Retrieved from