Tracking Pixels & Retargeting

How does Facebook know that you doubted to buy something on another website? They use tracking pixels! A small image that is added to other websites & track your activity and interests. Let’s Simply Explain how they work.

Tracking pixels are small 1x1 images that are practically invisible, and yet, they can transfer your personal data to advertisement networks like the ones from Facebook, Google and Amazon.

Links

Sources

This video wouldn’t be possible without the work of others. Here are the sources I’ve used during my research & script writing:

Tracking Pixel. https://en.ryte.com/wiki/Tracking_Pixel

Evans, J. (2019). How tracking pixels work. https://jvns.ca/blog/how-tracking-pixels-work/

Hecht, D. (2014). A Beginner's Guide to Retargeting Ads. https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide

Conversion rate of online shoppers worldwide as of 2nd quarter 2019. (2019). Statista. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/

Making It Personal. (2018). Accenture Interactive. https://www.accenture.com/_acnmedia/PDF-83/Accenture-Making-Personal.pdf

Email Tracking. Yesware. https://www.yesware.com/feature/email-tracking/

Wilander, J. (2019). Preventing Tracking Prevention Tracking. https://webkit.org/blog/9661/preventing-tracking-prevention-tracking/

Camp, D. (2019). Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise. Mozilla. https://blog.mozilla.org/blog/2019/06/04/firefox-now-available-with-enhanced-tracking-protection-by-default/

Online Buyers Notice Retargeted Ads. (2013). eMarketer. https://www.emarketer.com/Article/Online-Buyers-Notice-Retargeted-Ads/1010122