Jevons Paradox & The Rebound Effect

When efficiency increases, consumption drops, right? Errr… No.. So far, increased efficiency has mostly lead to increased consumption.

This is called Jevons Paradox, discovered by William Stanley Jevons in 1865. He was concerned that improved steam engines would make England run out of coal faster!


This video wouldn’t be possible without the work of others. Here are the sources I’ve used during my research & script writing:

Petroleum, B. (2019). BP Statistical Review of World Energy Report. BP: London, UK.

Jevons paradox.

The Coal Question.

Jevons, W. S. (1866). The Coal Question; An Inquiry Concerning the Progress of the Nation, and the Probable Exhaustion of our Coal-Mines. Fortnightly, 6(34), 505–507.

World Crude Oil Consumption by Year. indexmundi.

Beunder, A. (2013). De Jevons Paradox: energiebesparende technologie leidt (in een markteconomie) tot méér energieconsumptie.

EU 2020 target for energy efficiency. (2014). European Commission.

About ManagEnergy. European Union.

York, R. (2006). Ecological paradoxes: William Stanley Jevons and the paperless office. Human Ecology Review, 143–147.